Understanding the Feasibility of Blockbuster Exhibits During and After COVID-19

Authors:

• Emma Thielk, Museology Graduate Program
• Chair: Wilson O'Donnell
• Angelina Ong
• Alison Cullen

Abstract:

Blockbuster exhibits are extensive, revenue-building, popular topic exhibits that started in the museum field during the 1970s. These exhibits provide something new for the museum and community and increase a museum’s prestige in the field, but they are expensive to host and develop and come at a risk for a return on investment. Some museums relied on these exhibits to bring in people and money to their institutions. This model was disrupted in 2020-2021 when the SARS-CoV-2 virus (COVID-19) caused financial uncertainty. The purpose of this research study was to explore the value of blockbuster exhibits for museums and their feasibility as a business model during and after the COVID-19 pandemic. This research was done through a qualitative descriptive study using semi-structured interviews with four sites and six museum professionals who have had experience with blockbuster exhibits. Preliminary results indicate that blockbuster exhibits are valued for providing something new and exciting for their community. However, their role and impact are changing due to COVID-19. These changes have brought about disappointment from visitor and show producers’ perspectives. Museums had to adapt fast to the changing times, and it is thought that the changes these exhibits are going through now are going to be lasting. These results help the conversation and understanding of the relationship between blockbuster exhibits and COVID-19, but more time needs to pass to fully understand the impact of these exhibits.